Customers nowadays that are planning to buy a product search the internet first. Same as when they are looking into availing of a professional service. Most customers often make informed decisions by doing quick research online. Which comes easily in this digital age. Since tons of information are widely available over the Internet.
The vast majority in your community also turns to the internet. They usually check out and learn more about local businesses. And if your business is not optimized to appear in these local searches. You are definitely missing out on a lot of opportunities. You’re risking the chance of getting found by someone looking for businesses like yours in your area.
So how can your business become visible in these local searches? How to get noticed by potential customers in your community? Well, you need to take advantage of these business opportunities by doing Local SEO.
WHAT IS LOCAL SEO?
Local SEO is the process of optimizing the business’ website. And optimizing Google My Business Page (GMB) for local search queries. The main goal of Local SEO is to optimize your online presence, for you to rank in both the local pack and regular organic search results. It is SEO for local markets.
Implementing local SEO strategies not only boosts your online visibility but also increases the chances of appearing on Google Maps, putting your business right in front of potential customers searching for products or services in your area.
WHAT IS THE DIFFERENCE BETWEEN SEO AND LOCAL SEO?
Both SEO and Local SEO deal with optimizing your website and its content to appear on top of search results. General SEO focuses on ranking and improving one’s site visibility on a bigger scale. National or even global scale. While local SEO increases your rankings for queries for specific geographical locations. Local SEO targets local markets. It targets the public in their area, near their business location.
WHAT ARE THE KEY BENEFITS OF LOCAL SEO?
1. Higher Rankings in Google Search
Having a website gives you online existence. But it does not guarantee your online presence. Does your business appear on the first page of search results? If it doesn’t, there’s a great chance that people don’t even know that your website or business exists.
Local SEO will help you get higher rankings in Google search and other search engines. Through local SEO a local business increases the chance of appearing at the top of the search result. When a user near them searches for businesses like theirs. Or when someone near them searches for products or services they are offering. It improves their chances of getting found.
2. Increase Online Visibility
Doing local SEO not only increases the chance of appearing in organic search results. It also increases the chance of showing up in local packs. It also includes being present in a lot of business listings.
And showing up in the local pack also known as the Google 3-pack is a great deal for any local business. It immediately catches the attention of the searcher. Since it is above the organic search results. And it already displays a lot of information about the company. Like the business address, contact details, and more. So searchers can already find the information they need. They may no longer even reach the organic search results.
3. Brand Awareness and Credibility
Local SEO makes it easier for local businesses to be found and to appear more consistently. It boosts brand awareness by increasing your online visibility.
It also increases brand credibility. Most customers see businesses on top of the search results as reputable companies. Being on top portrays you as an expert in your industry.
By doing Local SEO, you can also gain more customer reviews. Which would further help establish your reputation as a credible business. Most customers read online reviews before availing of services or purchasing a product. They would want to know how effective your products are or how they have helped other customers. They want to see if your past clients were happy with your services and that you are worth doing business with.
4. Increase website traffic
Having higher rankings in Google search means higher website traffic. You will definitely get more valuable clicks when you show up on top or at least on the first page of a search result. The vast majority of users stay on the first page and very few click through to the second page of a search
And by performing SEO, you will have a couple of optimized blogs. This will help you appear in searches for other keywords relevant to your business. Attracting more website visitors to your site.
5. Can generate more direct calls and emails
You can also expect an increase in direct calls and emails from interested clients. As your contact information is not only available on your website and GMB. Your company information will also be available in local business listings.
With local SEO, your business Name, Address, and Phone number (NAP) will be in online directories. And it also includes other information like your email address. Making it convenient for clients to reach you if they have inquiries or concerns.
6. Increase Foot Traffic to Shopfront
With Local SEO, you are more visible to potential clients. Who can get directions to your physical location through your website. More so through your optimized Google my Business listing.
A considerable number of local searches leads to more foot traffic to your shop. Since you are targeting local potential customers. You are putting your offer in front of users who are within the vicinity of your location. Who is more likely to come to see you and become paying customers.
7. Better conversion rates
Local SEO helps you attract targeted traffic. And get qualified leads that are more likely to turn into paying customers. With Local SEO you position your business in front of local customers in your vicinity. Who at the moment has a need or interest in what you are offering.
Since you are placing the right offer to the right audience at the right moment. And who is most likely to get encouraged by your proximity and ease of doing business. You increase your chances of getting their business.
8. Long-lasting benefit
You get to reap the benefit of doing local SEO for a long period of time. Interested customers will be able to find you through your website and GMB. They will also be able to find you on tons of local business listing sites.
You can also continue attracting quality traffic to your website. Through your valuable content even after months of publishing it.
WHO BENEFITS FROM LOCAL SEO AND WHY?
Small and local businesses stand to benefit the most from Local SEO. Before it was almost impossible for any local business to appear on search results. They had no shot of competing with their more established competitors in the market. The Internet is mostly dominated by national and international companies.
Thanks to Local SEO, local companies can now rank in Google. And so with other search engines for local search queries. In local search, Google gives companies in close vicinity of a search a boost in ranking. This greatly helps local businesses compete. This gives them a chance to appear on search results on a regional scope.
They no longer had to do the impossible task. Beating their global competitors to be able to rank in search results. They only have to dominate in their local areas. And since the majority of small businesses rely on local customers to grow. This is a definite game-changer for them.
ENJOY THE BENEFITS OF LOCAL SEO
In conclusion, local SEO is an essential marketing strategy for businesses of all sizes that want to stay competitive in today’s digital landscape. By optimizing your website and online presence for local search, you can increase your visibility in local search results. You can reach more potential customers in your area. Boost your customer base by bringing in more high-quality leads.
At MTWebPro, we specialize in helping businesses like yours to achieve better visibility and rankings in local search results. Our team will help develop a robust local SEO strategy that drives results. From creating localized content, managing online reviews, link building, and more. We know what it takes to get your business to the top of the local search rankings. With our proven strategies and customized approach, we can help you attract more local customers and grow your business.
Don’t let your competitors outrank you in local search results. Contact us today to learn more about our Local SEO Services and how we can help you achieve your business goals