what makes an effective website

12 Qualities of a Good Website

With a lot of people spending more time online. And getting more and more dependent on the internet. Having an online presence is no longer an option for businesses nowadays. Not even for brick-and-mortar types of businesses.

Since the majority of potential customers are online. Many businesses invest in building a strong online presence. Knowing that not having one would cause their businesses to miss out on a lot of opportunities.

The most basic and essential way in building your online presence is to have a website. It is one of the most important components of digital marketing. As it is the business’s storefront. It helps build up your business and establish brand credibility. It helps develop the trust and confidence of potential clients to take the next step and work with you.

Since a lot of businesses are already investing in their online presence. And the digital space is more competitive than ever. You need much more than having a stunning website.


1. Well-designed and Tailored

A website should be visually appealing. It should be able to give a great first impression. And make your visitors want to explore your website more.

Websites should have the right contrast between background and text. But more than the basic design principles and having an attractive website. You need to have a professional-looking website tailored to your business. One that is engaging especially to your target market.

Always keep your target audience in mind in the design of your website. Use color palettes that create the right emotions. Colors that encourage your visitors to take the desired actions on your site.

And your website should be able to represent your brand well. Highlights your strength and makes you stand out from your competitors.

2. Ease of Navigation

Make it easy for your website visitors to navigate through your website. And find what they are looking for. Your users should be able to achieve their goals quickly with their search.

Having complicated navigation will make visitors lose interest or get frustrated. It increases the chances of them leaving the site and finding what they need somewhere else. So always keep things easy and simple.

3. Clear Purpose with a Clear Call to Action

A website is designed to serve a particular purpose. Whether the purpose is to sell a product or service. To provide information, or something else. That purpose should be clear to your website visitors the moment they arrive at your site.

And a great website should also be able to make use of calls to action effectively. This is to make it easy for visitors to do the specific action you intend them to take. You lead your visitors to book an appointment or buy a product. Fill out contact information, or other specific action.

4. Readily Accessible Contact Information

Make it easy for your visitors to engage with you. Provide numerous ways of contacting you, by phone, email, or a contact form. Through different social media platforms. And a Google map to your physical location, if applicable.

Make sure that all these important pieces of information are correct. And are available on easy to find contact page and other important pages. Help your visitors find your contact information quickly and easily.

5. Fast Loading

In a fast-paced world, where people are always in a hurry and so used to instant things. A slow-loading website will cause your website visitors to get frustrated. It would cause them to leave your site.

The majority of customers would only wait for a few seconds for a web page to load. After which they would most likely look for what they need somewhere else. They would most likely navigate away to a competitor’s website.

A slow website not only gives a poor user experience. It also affects how search engines rank your site.

The speed of your website is usually affected by the server speed and traffic volume. The number and size of your graphics, your plugins. So with the user’s device and his connection.

6. Quality Content

The main reason why people come to a website is its useful content. Good content satisfies the user’s intent. It provides them with the information they are looking for or need. It could be an answer to a question or a solution to a problem they have. Information about a product to buy or a service to avail. To get inspiration, to get entertained, or something else.

Creating new, relevant, quality content, keeps visitors returning to your site. It will also make other sites want to link to you. Other good sites would reference your site. Which would help improve your rankings in Google search.

And there’s another reason for giving importance to content. Google has been updating its algorithm to benefit one with helpful quality content. So it is also best to keep away from AI-generated content.

7. Optimized for Mobile

Your website visitors will be using different devices to access your website. You need to make sure your site is responsive. It should work well and look great on any device. Whether the user is viewing your website from a desktop. Or through a tablet or mobile phone. Your website should be able to adapt to ensure an optimal user experience.

Since the majority of website visitors come from mobile. Optimizing your website for mobile is no longer an option but a necessity. Not optimizing for the mobile view would result in your website missing out on a lot of traffic.

Also, consider that mobile-friendliness of a site is a search engine ranking factor. So not optimizing for mobile will lower your Google and other search engine rankings. You can check how your website appears on mobile. You can use Google’s Mobile Site Tester to see.

8. Optimized for Search Engines

Search engine optimization is critical for the success of any website. This is very important, yet most often neglected.

All your effort in having a great website will be put to waste if you do not optimize it for search engines. What is having a great-looking website with quality content if it is so hard to find?

Though there are other ways of driving traffic to your website. A lot of traffic to most websites comes from Google and other search engines. And search traffic is very valuable because they are qualified traffic. Qualified traffic consists of people interested in what you are offering. People who are most likely to convert and become paying customers.

SEO is a technique that helps search engines crawl and index your website. And rank your site higher compared to other sites in response to a search query.

Optimize content for keywords that are relevant to your business. Keywords that people would usually use to look for what you are offering.

9. Testimonials or Reviews

One of a must-haves of a great website is having testimonials and reviews from past customers.

It would not only help businesses understand their customers better. And see what needs to be changed or improved. It also helps convert interested website visitors to paying customers.

Testimonials and reviews help build trust and credibility. They provide social proof. They help customers trust a business more. Most consumers trust reviews as much as they would trust their friend’s recommendation

10. Secure

Even if your site is not accepting payments or processing orders. And regardless of your business size. Security is very important to all websites. You need to make sure that any information users share with you is secure and private.

Perform periodic updates. Make sure that your web pages are HTTPS. Most users will also not proceed to a site after seeing the “not secure” warning.

Fortunately, most hosting providers already include SSL certificates in their plans. SSL certificate enables encrypted connection between a web server and a web browser.

11. Scalable

A good website should be able to scale up as you need. It should not only be able to accommodate and serve more users. But you should be able to add more pages and functionalities to cater to your growing business.

12. Performance Tracking

It is essential that you track the performance of your website. Use Google Analytics and or other website tracking tools. Collect data about your users, like their demographics and interests. Keep track of the number of people who visit your site. Know the engagement and conversion rates.

Get to know how they arrive at your website. Know the media that brought them to your website. The keywords they used in their search query.

This would help you improve your site. See what is working and what isn’t. It helps you see which content gives more engagement. You will be able to learn which pages need more optimization, and the type of content that your audience is into. It will be able to give you an idea of why customers come to stay or leave your website. It will enable you to adjust your plan of action to improve your results.

Improve Your Online Presence with Our Professional Web Design Services

In today’s digital age, having a website is essential for any business. However, simply having a website isn’t enough.  It needs to be well-designed, user-friendly, and optimized for search engines. It needs to have the characteristics of a good website

A great website not only helps you establish a strong online presence but also allows you to connect with your target audience and generate high-quality leads. At MTWebPro, we understand the importance of a good website, and we’re committed to helping our clients create websites that are both visually appealing and highly effective. Whether you’re looking to revamp an existing website or create a new one from scratch, we’re here to help. Contact us today to learn more about our Web Design Services and how we can help take your online presence to the next level.

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